Eggs can be used in many different ways. In addition to the classical boiled, fried or scrambled egg for breakfast, they are also used for sauces, sweet desserts, salads and numerous other dishes. For this reason, they regularly find themselves on the shopping list of many a household.
Despite this, spontaneous purchase decisions are still made at the egg shelf. It’s not only the price and farming method that play a role here but also the ability to recognize a particular brand and/or the appealing design of the packaging.
Depending on the target group, interesting recipes or attractive prize draws can provide the incentive to buy a particular package or larger quantity. The association made here is then linked for quite some time with a positive experience, such as a tasty dessert or a prize.
If you are looking for the suitable promotion measures for your eggs, you’d be well advised to turn to Hartmann, one of the leading manufacturers of environmentally friendly packaging. Their Marketing and Graphic Design Service will support you with concepts and cooperation partners, as well as the graphic layout and implementation of the campaign.
Hartmann customers can benefit regularly from this service. Regional brands in particular can emphasize their ties with the region in this way. An example of this is “Münsterland Free-Range Eggs” with which 10 family tickets for the local Movie Park Germany theme park were raffled on the 6 and 10-pocket packs. Each package also contained a 20 euro discount coupon for the leisure park. “The promotion campaign was a great success for us and our cooperation partner and was well received by retailers too,” according to Bernd Diekmann, point of contact for advertising and promotion campaigns at the company Große Volksbeck-Diekmann.
The message that a brand conveys can also be considerably enhanced by a campaign. Because “Eivit” omega eggs are synonymous with health and fitness, the raffling of admission tickets to a thermal spa was the ideal match here to go with the brand presence and autumn season. A 20% increase in sales was achieved during the campaign period. The producer and supplied trading chain were both very pleased with the campaign and are planning a new one on a national level for 2011 with the support of Hartmann.
The Austrian egg brand “Schlögl-Ei” symbolizes a healthy family egg. Here too, the fun and adventure of a rail-bike tour complemented the positive image of the brand in the ideal manner. The promotion package was a carton of 10 barn eggs which sold successfully in summer 2010 in several retail chains throughout Austria. A new campaign with the theme of family fun is already in preparation.
Sufficient space for the information required for customer-friendly involvement can usually be found on the back of the label. The peel-off label can be easily removed from the packaging, thus providing additional communication space for campaigns and recipes.