It is my job to...
Develop tailor-made marketing concepts for our clients' egg-packaging solutions. As a deputy and responsible creative director of Hartmann’s graphic design department my team and I are responsible for creating individual solutions to help our customers find the most persuasive way of market their products.
We do the creative directions of the labels and prints for the egg trays, the concepts for displays, brochures, folders and flyers and we also coordinate a coherent communication at the point of sales.
In our team we...
Cooperate closely with our sales force and whenever we start up a larger job for a customer we have a sort of brainstorm to inspire each other. To make sure that our design solution will fit in, we look at photos of the customer’s product portfolio and discuss the style. It is very important for us to follow the customer’s expression and also to know the surroundings of the products – whether it is a big hypermarket or a more modest place.
To me, working for Hartmann means...
Excellent teamwork in an international operating company. Hartmann has a unique competence as to creative design solutions for egg packaging and we operate in an area where we are the true specialists. Through our marketing services we are able to add different emotions to the egg packaging and we can influence the consumers' experience of our products.